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Star Alliance
36,99 € *
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Star Alliance ab 36.99 € als Taschenbuch: United Airlines Continental Airlines Mexicana de Aviación Lufthansa Avianca South African Airways LOT Polish Airlines Air Canada Air New Zealand Swiss International Air Lines Singapore Airlines Scandinavian Airlines. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 19.09.2020
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Airline Marketing and Management (eBook, ePUB)
24,27 € *
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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Anbieter: buecher
Stand: 19.09.2020
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Airline Marketing and Management (eBook, PDF)
24,27 € *
ggf. zzgl. Versand

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Anbieter: buecher
Stand: 19.09.2020
Zum Angebot
Airline Marketing and Management (eBook, ePUB)
24,27 € *
ggf. zzgl. Versand

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Anbieter: buecher
Stand: 19.09.2020
Zum Angebot
Airline Marketing and Management (eBook, PDF)
24,27 € *
ggf. zzgl. Versand

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Anbieter: buecher
Stand: 19.09.2020
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Die Vermarktung von Airline-Marken und globaler...
79,00 € *
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Die Globalisierung ist einer der wichtigsten und einflußreichsten Tendenzen der heutigen Zeit. Im Flugverkehr repräsentiert die Bildung strategischer Allianzen für viele Airlines den optimalen Weg, auf den sich verändernden Markt zu reagieren. Diese relativ junge Form der unternehmerischen Kooperation ermöglicht globale Synergie- und Skaleneffekte sowie Zugang zu überregionalem Know-how, Kapital und Management. Während die Globalisierung das Angebotsmanagement zunehmend beeinflußt ist das Nachfrageverhalten differenziert zu betrachten. Durch den spezifischen Einfluß der Kultur sind regionale Unterschiede erhalten geblieben bzw. verstärkt worden, ein globales Bewußtsein hat sich bis dato noch nicht herausgebildet. Das Aufeinandertreffen der global organisierten Allianzen mit den weiterhin primär lokal agierenden Märkten ist die zentrale Problematik dieser Arbeit. Von besonderer Bedeutung ist hierbei die Frage, in wieweit die Marke der jeweiligen Allianz das Marketing der einzelnen Airline mitbestimmen sollte. Die Problematik auf einen konkreten Sachverhalt übertragend, untersucht diese Arbeit, in wieweit die globale Star Alliance mit der Deutsche Lufthansa AG hinsichtlich Markenpositionierung und -führung auf dem deutschen Markt harmonisiert.

Anbieter: Dodax
Stand: 19.09.2020
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Adria Airways
39,00 € *
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High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Adria Airways ist die größte slowenische Fluggesellschaft mit Sitz in Ljubljana und Mitglied der Star Alliance. Adria Airways wurde 1961 als jugoslawische Charterfluggesellschaft gegründet. Im Juni 1976 wurde der Flughafen Maribor, nahe der österreichischen Grenze, eröffnet. Die Inex-Adria Airways konnte auf viele Kunden speziell aus Österreich zählen, da diese weit günstigere Flüge in das europäische Ausland anbot, als seinerzeit die Austrian Airlines. In den 1980er Jahren wurde dann auch der Liniendienst aufgenommen. 1985 wurde als erstes deutsches Ziel München in den Flugplan aufgenommen. 1989 übernimmt die Airline ihren ersten Airbus A320.

Anbieter: Dodax
Stand: 19.09.2020
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Malév Hungarian Airlines
39,00 € *
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High Quality Content by WIKIPEDIA articles! Malév Hungarian Airlines is the flag carrier airline of Hungary and has its head office in the Lurdy House in Budapest. With its main operations at Budapest Ferihegy International Airport, it is the principal Hungarian airline, flying to 50 cities in 34 countries worldwide. Malév has been a member of the Oneworld alliance since April 2007. Malév-the accent indicates that the E is long, and the first syllable is always stressed in Hungarian, so the name is pronounced MAH-lev.

Anbieter: Dodax
Stand: 19.09.2020
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Airline Alliance
45,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest passenger alliances are the Star Alliance, SkyTeam and Oneworld. Alliances also form between cargo airlines, such as that of WOW Alliance, SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages.

Anbieter: Dodax
Stand: 19.09.2020
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