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Die Globalisierung ist einer der wichtigsten und einflußreichsten Tendenzen der heutigen Zeit. Im Flugverkehr repräsentiert die Bildung strategischer Allianzen für viele Airlines den optimalen Weg, auf den sich verändernden Markt zu reagieren. Diese relativ junge Form der unternehmerischen Kooperation ermöglicht globale Synergie- und Skaleneffekte sowie Zugang zu überregionalem Know-how, Kapital und Management. Während die Globalisierung das Angebotsmanagement zunehmend beeinflußt ist das Nachfrageverhalten differenziert zu betrachten. Durch den spezifischen Einfluß der Kultur sind regionale Unterschiede erhalten geblieben bzw. verstärkt worden, ein globales Bewußtsein hat sich bis dato noch nicht herausgebildet. Das Aufeinandertreffen der global organisierten Allianzen mit den weiterhin primär lokal agierenden Märkten ist die zentrale Problematik dieser Arbeit. Von besonderer Bedeutung ist hierbei die Frage, in wieweit die Marke der jeweiligen Allianz das Marketing der einzelnen Airline mitbestimmen sollte. Die Problematik auf einen konkreten Sachverhalt übertragend, untersucht diese Arbeit, in wieweit die globale Star Alliance mit der Deutsche Lufthansa AG hinsichtlich Markenpositionierung und -führung auf dem deutschen Markt harmonisiert.
This publication discuss and apply strong scientific, theoretical and empirical notions, frameworks and models in the airline industry. We analyze the industry from an internal potential where we derive the competitiveness of Scandinavian Airlines System (SAS) and match this towards the market requirement and industry development. These micro and meso economic levels are discussed compared to the current and future macro economic development since the aviation industry and the national accounts share store positive correlations. We derive the internal potential by assessing SAS through frameworks such as "The Resource Based View", "Core Competences" and "Dynamic Capabilities". These notions are compared to the industry analysis based on "Porter's 5 Forces". This is also compared to the macroeconomic context by a PEST analysis. Due to the importance of alliances and global networks within aviation we have also applied valuable notions from alliance and network theory. In short, we connect the internal potential with the market opportunities and the macroeconomic setting. This is done in order to assess as firms "competitiveness", which is the core of our framework.
High Quality Content by WIKIPEDIA articles! Singapore Airlines Cargo (SIA Cargo) is a wholly-owned subsidiary of Singapore Airlines and was formed in 2001. SIA Cargo is the world's third-largest cargo airline in terms of international freight tonne kilometres (FTK). It has a dedicated flight network spanning 36 cities in 18 countries, managing an 8-billion-tonne-kilometre capacity through a fleet of 12 all-cargo aircraft and the cargo holds of 108 passenger aircraft operated by Singapore Airlines. The airline is part of the WOW Alliance, which also includes Lufthansa Cargo, SAS Cargo Group, and JAL Cargo as members. The airline owns a 25% stake in Great Wall Airlines, a new cargo airline based in Shanghai.
High Quality Content by WIKIPEDIA articles! Airlines S.A. NYSE: LFL is an airline based in Santiago, Chile. As the principal Chilean airline, it is also Chile's flag carrier. LAN is one of the largest airlines in Latin America, with flights to Latin America, United States, Canada, the Caribbean, Oceania, and Europe. It is a member of the Oneworld airline alliance. Its main hub is Comodoro Arturo Merino Benítez International Airport, Santiago, with hubs/focus cities at Ministro Pistarini International Airport in Buenos Aires, Mariscal Sucre International Airport in Quito, Jose Joaquin de Olmedo International Airport in Guayaquil, Jorge Chávez International Airport in Lima, and at Miami International Airport.
High Quality Content by WIKIPEDIA articles! Malév Hungarian Airlines is the flag carrier airline of Hungary and has its head office in the Lurdy House in Budapest. With its main operations at Budapest Ferihegy International Airport, it is the principal Hungarian airline, flying to 50 cities in 34 countries worldwide. Malév has been a member of the Oneworld alliance since April 2007. Malév-the accent indicates that the E is long, and the first syllable is always stressed in Hungarian, so the name is pronounced MAH-lev.
Cairo International Airport is the busiest airport in Egypt and the primary hub for Star Alliance member EgyptAir. The airport is located to the north-east of the city around 15 km from the business area of the city.The airport is administered by the Egyptian Holding Co. for Airports and Air Navigation (EHCAAN), which controls four companies including: Cairo Airport Co., Egyptian Airports Co., National Air Navigation Services and Aviation Information Technology and the Cairo Airport Authority (CAA), which is the regulatory body. In 2004, Fraport AG won the management contract to run the airport for 8 years. Cairo International is the second busiest airport in Africa after OR Tambo International Airport in South Africa. Over 65 airlines use Cairo airport (including charter airlines) and 9 cargo airlines. With the assimilation of EgyptAir into Star Alliance in July 2008 the airport has the potential to be a major hub with its positioning between Africa, the Middle East and Europe (especially with facilities for the A380).
High Quality Content by WIKIPEDIA articles! United Air Lines, Inc., trading as United Airlines (NASDAQ: UAUA), is a major airline of the United States. It is a subsidiary of UAL Corporation with corporate offices in Chicago at 77 West Wacker Drive in the Chicago Loop. United's largest hub is O'Hare International Airport, where it has more than 550 daily departures. United also has hubs in Denver International Airport, Washington Dulles International Airport, San Francisco International Airport, and Los Angeles International Airport. United's route network spans the globe with route authorities in North America, Europe, Asia, Austraila, the Middle East, Latin America, the Caribbean, and beginning in May of 2010, United will begin service from Washington D.C. to Accra & Lagos, making it the second US carrier to serve Africa in modern times and one of the few airlines in the world serving all 6 continents except Antarctica. A founding member of the Star Alliance, the largest airline alliance in the world, United offers connections to over 1,000 destinations in over 170 countries worldwide.
Munich "Franz Josef Strauss" Airport, is located 28.5 km northeast of Munich, Germany, and is a hub for Lufthansa and Star Alliance partner airlines. It lies in direct proximity to the old city of Freising and is named in memory of politician Franz Josef Strauss. The airport is located on the territory of three different municipalities: Oberding, Hallbergmoos and Marzling. Munich Airport is the second busiest airport in Germany in terms of passenger traffic, behind Frankfurt Airport while it is the world's 14th busiest airport in terms of international passenger traffic, behind Kuala Lumpur International Airport and the 27th busiest airport in the world. In 2009, it was named the 2nd "Best Airport in Europe" and fifth-best in the world by Skytrax, the air transport research company.